EXPLO 2022 Refresh
I was tasked with the important responsibility of helping establish a fresh new look for the EXPLO brand in 2022, all while keeping some continuity with past design efforts and elements. I was provided with a selection of images showcasing icons that had been specifically created to represent EXPLO’s diverse summer programs for students in grades 4 through 12. To enhance their visual appeal, I made the decision to vectorize the icons, rig them to convey a playful “fake” 3D effect, and animate them using After Effects with simple yet effective shape layers. In addition to this, other projects focused on the EXPLO refresh included creating engaging email campaigns, eye-catching banner ads, and visually appealing static advertisements.
